Platform Concept
Never Settle Lifestyle
Client App + Coach Studio
Prepared for Kim Shambaugh
Platform Concept
Client App + Coach Studio
Prepared for Kim Shambaugh
Section 00
Warm bone, deep espresso, a teal that feels like water. The same type and the same voice she already uses, so nothing feels rented.
Screens 01–08
Eight screens that make up the client experience. Everything she needs, nothing she doesn’t.
“A welcome that sounds like Kim, not like software. One tap and Sarah is back inside Day 12.”
“Day 12, her streak, today’s habits, a note from Kim and a nudge from Nev. Everything she needs in one scroll.”
“Six taps, ten seconds. Progress she can see and feel before she puts the phone down.”
“The whole 30 days at a glance. Finished days fill in, weeks unlock, and the streak keeps itself.”
“A photo and a few words. No calorie math, no guilt, no scoring.”
“Private by default. Before and after, kept somewhere she actually trusts.”
“Real one to one texting with Kim, with her photo, her pacing and her voice notes.”
“Nev is your guide, built from Kim’s own onboarding videos and teaching. She answers the questions Kim gets every day, in Kim’s voice, at any hour, and hands anything personal straight to Kim.”
Screens 09–11
Three screens that give Kim total visibility without leaving a single page.
“Kim’s home base. Who is on track, who has gone quiet, and who needs her today.”
“In four seconds, Kim knows who needs her today.”
“One client, one screen. Habits, food, photos, history and messages without switching tabs.”
“Everything about one client, without leaving the page.”
“Every conversation in one place, with the context to reply well.”
“Every reply, with the whole story in view.”
Screen 12
The front door. Where Nev meets her first visitor before they book.
“Her site, with Nev answering the question every visitor has before they book.”
“The first conversation happens before she books.”
What This Replaces
Kim does not need another tool. She needs fewer tabs, and a clear view of the women counting on her.
| Before | → | After |
|---|---|---|
| Kajabi | → | The client appPrograms, check-ins and the 30 Day Kick Start, in her client’s pocket. |
| Notion | → | The coach studioHabits, notes, photos and progress in one client record. |
| Texts + DMs | → | MessagesEvery conversation in one inbox, with context beside it. |
| Camera Roll | → | Progress photosPrivate, organized, and never lost in a thread. |
Where to Start
Simple from here. No big decisions before you have to make them.
“This is what I see. We walk through it together, and everything changes based on what you love and what you don’t.”
“Working draft in two weeks. A couple rounds of revisions. Live in about a month.”
“Then we keep building. New programs, new features, new ideas, as your practice grows.”
Everything Kim already does, finally in one place.
The Partnership
This isn’t a website I hand off and disappear from.
We build everything together, launch it, and then keep shaping it month after month.
As your program grows and your seasons change, the platform changes with you. Every update, every tweak, every new idea, I handle it. White glove, start to finish, so you can focus on helping people.
Content, programs, photos, layout. Just ask.
You text me, I make it happen.
New programs and features as your practice evolves.
Every new video you record teaches Nev something new.
White glove, start to finish.
I’m Scott Sherman, founder of KeelPoint Consulting in Cleveland. I love working with small businesses and helping them exceed their goals. I build custom websites, apps and AI tools for coaches, wellness practitioners and service businesses, then stay on to keep them running. I also coach at Black Flag Athletics, so I know what it means to show up for people every day. This platform is built from your actual program, around how you coach.
Recent work: HYLA Wellness · Inflection Point Leadership · Marika Roof & Exteriors · Northern Ohio Folds of Honor